電子商務網站將主宰付費搜尋廣告

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來自comScore的訊息

RESTON, VA. June 5, 2007 – comScore, a leader in measuring the digital world, today released a study on the relationship between paid search marketing and retail e-commerce, based on the March 2007 comScore qSearch Marketer report. The study revealed that e-commerce sites are the most frequent users of search engine marketing, with each of the top ten search engine marketers being either retail or comparison shopping sites. In March, nearly 20 billion sponsored links were served to U.S. Internet users from the top search engines, with eBay.com leading the charge as the top search engine marketer with 802 million sponsored link exposures.

看到這個消息,讓最近正在研究電子商務和網路廣告的我有了一番體悟。

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Vista來自風城新竹,現居臺北市,悠遊於網路、媒體與科技產業。平常喜歡看看書,寫寫字。曾任《數位時代》雜誌主編,主要關注創業、社群與行動網路發展。文章散見UDNVista.vc天下數位時代Tappier等媒體或網站,也歡迎造訪我的部落格Facebook粉絲專頁

2 篇迴響

  1. 根據最近一些調查,確實願意刊登競價付費搜尋的,都以商業性網站居多。為何?因為這個流量最能轉化為營收的,就是電子商務網站啊。其他的實體公司都很間接,因此彼此都是各取所需的好搭檔。

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