RED HERRING | Blogging Gets Down To Business
It wants more. Six Apart doesn’t disclose financials, but it’s the biggest independent company in the blogging space, with 15 million users and 125 employees. Still, many of its products are cheap or free. The company’s most expensive hosted blogging service for consumers is $14.95 per month. By contrast, the new TypePad Business class, which amps up security and storage, starts at $89.95 per blog per month. Business executives may not be known for their gripping narratives, but a barely penetrated market with deep pockets is a pretty compelling opportunity.